2017 is just around the corner and with it comes goal-setting and accomplishing new things in your business. For some of you, that might mean improving your marketing game. Maybe you’ve realized the power of social media and the importance of being visible online. But maybe you don’t know where to start.
Well, as a digital marketer I can tell you that getting results online starts with a strategy. In other words, you have to know what you want to accomplish and how you are going to do it. Today, I am going to share a few pointers with you on how to create a successful social media strategy for 2017:
1. Start by Setting Goals
In the same way you set goals for other areas of your business, you have to set goals for your social media. What do you want to accomplish? Figure out why you are on social media, what you would like the end result to be, and make those your goals.
2. Determine Where Your Audience Is
Do you know where to find your target audience? Start by figuring out who your target audience is, what their interests are, and the accounts they follow. Then you will know where to be active in order to engage your target audience.
3. Find the Right Hashtags
Some people like to pick random hashtags to use for their social media strategy. But the days of random hashtags are over. There are actual case studies out there that will tell you which hashtags to use for your target audience. Do your research and make a list of hashtags to use.
4. Create a Posting Strategy
A posting strategy in a nutshell is basically: what will you be posting and when? This will make content creation and scheduling easier.
5. Decide on Designs
Lastly, social media requires designs. Determine how you will get designs and images to share on your social. Will you share your own personal images? Will you use canva? Figure out what you will use as your design resources.
Creating a social media strategy is not challenging. You just have to know how to create one and then implement it to start seeing results. If you are interested in creating a strategy that will set you up for success in 2017 you can now access the replay of our social media strategy workshop AND get a free template by clicking on the link below!