3 Reasons Your Online Marketing Isn't Working

Have you ever felt like you aren’t getting the results, the engagement, or just simply the ROI for your digital marketing efforts?

Let me back up, since I often get asked what digital marketing is. 

Digital marketing is the marketing of products or services using digital channels to reach consumers.

For the purpose of this article, we are going to focus on social media, blogging, and email lists.

As a digital marketer, I speak to both large corporations and small business owners who are unhappy with the results they are seeing from digital marketing.

They aren’t getting engagement, their ads are not producing results, and they are simply not making sales.

What I have discovered, is that usually they are not succeeding for three reasons:

  1. They have holes in their digital strategy

  2. They haven’t implemented a successful strategy and funnel

  3. They aren't tracking and analyzing their results

The first reason is in regards to having holes in their digital strategy. What do I mean by that? Simply put, they are doing some things right, and other things wrong. And the wrong things make it so that their strategy does not succeed.

For example, putting out a lot of content, but not putting out the right kind of content or on the right social media platforms. Doing social media well, but not having a good email list. Having a blog, but not writing content for their target audience or lacking calls-to-action.

What I have come to realize, is that without doing all of these right and well, a digital marketing strategy has a hard time succeeding.

The second reason is in regards to not having a strategy or funnel. When I work with my clients one of the first things I do is ask about their strategy. A strategy simply put is:

How often do you post on social, send out an email, publish a blog article? And what is the strategy behind the type of content you are posting?

For most, this is non-existent. There is no true strategy. And for many, there is no funnel. 

The third thing I have noticed is that businesses don't track and analyze their results. How can you know what is or isn't working in order to tweak your strategy and improve what you are doing if you aren't tracking it?

In my business, the way I have grown and then been hired to help others grow is through a digital marketing funnel. A funnel that connects social media, blogging, and emailing to get you ROI. It identifies and locates your target audience and then uses the right mediums and content to get them to engage and buy.

What I have discovered, is that most businesses are spinning their wheels online and not succeeding because they are missing one or several of these components. In order to truly succeed with digital marketing you have to learn how to do every part of the digital marketing funnel and how to do it well.

Not everybody knows this, and not everybody knows how to do each part well. I also know that everyone doesn’t have time to spend hours upon hours online. The reality is that you already are spending hours upon hours online without getting any results. And I want to help you change that. 

That is why I created “The Digital Marketing Crash Course for Entrepreneurs”. In this course you will learn everything you need to know to grow your business organically through social media, blogging, and email. It will also teach you how to track and analyze your results in order to improve your strategy and efforts on an ongoing basis. You won’t have to wast your time listening to one social media expert, another blogging expert, and another list building expert. It’s an all-in-one course, the whole enchilada! Not only do I want to save you time and money, but I want to teach you what businesses pay me thousands of dollars to do for them. Through this course I will personally teach you the digital marketing funnel I use that only takes between 1-3 hours per week and produces results!

This course launches on July 1st, and it is now available for pre-order. If you pre-order the course you will get an amazing discount on this already affordable resource! It is easily valued at over $1,000 dollars but when you pre-order the course you will get it for only $199! 

Just use the code: t9blog when you checkout for your discount. But remember, this code is only valid until June 30th, 2016. Once the course launches it will be full price!

To learn more about the course, what it includes, and to pre-order click here.