It’s inevitable. The marketplace has become digital and every business that wishes to succeed must become a part of it. However, diving in can seem overwhelming. Almost like an ice cold pool on a hot summer day — it seems daunting, but when done right, jumping in is actually refreshing! At least that is the kind of experience we provide here at Typenine. But never mind our thoughts on a pool on this very hot Summer day….
Where were we? Oh yes, the marketplace having gone digital. While some businesses are already thriving online others are either trying to catch up by trying to understand the digital space and figure out where to jump in, and others are stuck having jumped in and feeling like they are simply dog-paddling —working, working, working with no true progress (there we go with the pool thing again, it’s just so stinkin’ hot here in California!)
If you fit into either of the last two categories we mentioned above, then this article is for you. It is for those of you who don’t know where to start, and for those of you who have started but don’t seem to be getting results. What I (Natalia Crawford here, marketing creative at Typenine) have discovered, is that businesses who are having a hard time succeeding online are struggling because they don’t have all of the elements needed to succeed online. For example, they have a website but no social media, they have en email list but no offering on their site, etc. There are basic elements and components needed to succeed online with digital marketing. And without further ado, here they are:
1. A Quality Website
Ahe-ahem (I was clearing my throat, in case you didn’t catch that). Notice I said a QUALITY website. Not just a website that was thrown together by your cousin who knows a little bit more about being online than you, but really has no clue what he’s doing. A quality website isn’t just about the look, it is about the copy, the feel, the message. It is giving your customer a clear understanding of your brand and clear direction on what to do. It always makes me sad to hear clients say they want to keep their website because they spent too much time and money on it…and no offense, but my heart breaks when I’m staring at a terrible website after they have said that. Who in the world did you pay to…?! Never mind that. I’m sorry. I’m sorry that there are people out there selling you expensive and crappy websites. Your business isn’t crappy, and neither should your website be. That’s the bottom line. Here are a few elements to think about when building a quality website:
-Clarity. People should know what you do as soon as they are on your website, if it takes more than 30 seconds to figure out, they are probably going to leave.
-Calls-to-action. People should have something to do on your website, and they should be told exactly what they should be doing. Make it easy for people to know what to do by telling them. Do you want them to work with you? Do you want them to subscribe? Look at your website and make sure it is clear.
-About. It drives me bonkers when websites don’t have an about page. Even though people are online, they are looking for human interaction, community, an connection. While an “about you” might not seem relevant to you, it is to your clients and customers. They want to know who you are, who your team is, what you do as a business, and they want to know it in a clear and more in depth manner. About pages are the number one page visited on all websites, and if you don’t have one you are missing out.
-Great Copy. I know, great copy is hard to come by, and writing your own is even harder. And on top of it all, most copywriters are not web designers, and most web designers are not copywriters. Lucky for you, we are both here at Typenine.
-Great visuals and experience. If your website is made up of bad designs and images, it’s hard for people to take your business seriously. What does your brand want to communicate to their clients? A great experience? Whatever it is, they should experience that as they navigate your site.
2. Active (and relevant) Social Media Accounts that Provide Value
If you want to succeed with social media, you need to do the following:
a. Start by making sure that you are on the right social media accounts for your business and target audience.
b. Have a strategy in place and post consistently.
c. Provide value that will attract your target audience, specifically to your services or products.
All of those elements are essential. You have to be on the right platforms, and if you aren’t then you’re at the wrong party and speaking to the wrong crowd. You HAVE to have a strategy in place. A strategy that determines the content you will post that will nurture your followers to becoming leads and customers. You have to post consistently, not whenever you feel like it. And you have to provide value, and it has to be the right kind of value.
3. A Strategic Blog with CTA’s
Everything we do at Typenine revolves around strategy. Why? Because otherwise it is pointless. Yes, we want to make you a cool website, but more importantly than that, we want to make you a website that will produce sales. And it is the same with blogs. Blogs aren’t just there to look pretty or so that you can say “hey, everyone has a blog and now we have one too!” Blogs are there for the purpose of establishing yourself as an authority, building a connection with your audience, letting them know what working with you is like, and providing them with even more value. And the most important thing of all is calls-to-action. Every blog article should have a clear call-to-action at the bottom where you provide readers with a solution to the problem. What problem? The one you are solving with your business and wrote about because you knew it would attract your target audience. That, my friend, is how you come up with your content.
4. An Email List that Captures Leads and Grows
Email lists are important. Why? Because they take your followers and turn them into leads that then become customers. Your email list should be easy to find on your website, and it should provide readers with a reason to subscribe. A reason they can’t turn down. Something free, something exciting, and something immediate. And that something should be an offering that will attract the people you want to work with (so think about that as you create it). And then you need to have a strategy behind it that will help your list grow. One where you provide value to your followers on a consistent basis and where you can also position your offerings as a solution to their problems.
These are the four elements that will help you succeed online. If you would like to go more in-depth on each of these (yes, it is possible) we are getting ready to launch The Digital Marketing Crash Course for Entrepreneurs. A course focused on teaching entrepreneurs everything they need to know about digital marketing in just a few hours. The course is now available for pre-order at a discounted price! To learn more and take advantage of the pre-order discount, click here.
Too busy to manage your own digital marketing efforts? Let us create more time and flexibility in your schedule by managing your digital marketing for you. We do everything from content creation, to management, and designs. Plus, we provide all of our clients with a content calendar and analytics report to track growth and ROI. Click here to learn more about the different services we offer