In the past few weeks, I have had numerous conversations with my clients regarding email lists. Things such as “high number of unsubscribes” or “low number of subscribers and response” have been some of the main topics of conversation. These are things that a lot of people experience. And what I have found is that it all boils down to a few key things that can truly make a difference when it comes to having a healthy subscriber list.
Let’s take a look at what those things are:
1. Your Offering
This is step one of setting yourself up for success when it comes to your email list. What are you offering in exchange for people’s email addresses? The problem here is that a lot of people will create something free to offer but they don’t put much strategy behind it.
Your offering has to:
a. Attract your target audience
b. Attract your target audience who is looking for your specific services and products
Let’s take the equation I use in The Digital Marketing Crash Course for Entrepreneurs to create your freebie or opt-in:
Target Audience + Your Services/Products = Your Offering
Here is an example. Let’s say you are a business coach who helps women entrepreneurs create successful strategies for their business. Your offering would look like this “Subscribe to download your FREE pdf. on ‘Three Steps to a Successful Strategy’ for Women Entrepreneurs”.
Give the right people who want want you have to offer a reason to get on your subscriber list.
2. Your Content Value
The second step to a healthy email list is the content you provide. What are you sending them that is exclusive from what you offer everyone else? And are you providing them with value? Give them a reason to stay on your list and you’ll see a decrease in the number of unsubscribes.
3. Your Frequency
This is the last step to a healthy email list. How often are you sending emails of value to your subscriber list? I have seen businesses who send one every month. Personally, I don’t recommend that. Why? Because I believe it decreases the value of what you have to say. I also see businesses who send them once in a blue moon. I don’t recommend that either because then you make people forget about you and feel like you don’t have enough value to offer, hence their unsubscribes. I recommend once a week because it isn’t over the top but it keeps you on their mind. Be wise with your frequency.
Albert Einstein once said “Insanity: doing the same thing over and over again and expecting different results.” Apply that to your digital marketing. If you don’t like the results you are getting, change what you are doing. Even if Digital Marketing know-it-all susy, (or even me) tell you to do something and it isn’t working for you, tweak it. Find out what is getting you results and do that and eliminate what isn’t. That’s why i do my client’s strategies every single month. The goal is to always be improving and increasing results. Find ways you can do that.
If you need help managing your social media, blog, or email list, send me an email firstname.lastname@example.org to set-up a complimentary introductory call so I can learn about your business needs and share how I may be able to help you.
Or, you can purchase The Digital Marketing Crash Course for Entrepreneurs where you can learn everything you need to know for a successful digital marketing strategy at an affordable cost.