As a business owner, you are most likely already aware that your business should actively be on social media by now. However, the biggest question in your mind is probably regarding the ROI. As a social media expert, I can tell you that there IS money to be made from being on social. Social Media provides you with the opportunity to not only engage with your existing customer base, but to also reach out to your target audience and acquire new customers. Selling your business on social isn't about posting new ads the way you would with a newspaper. It is about building a community and engaging with them. When your customer feels connected to you they will will not only purchase your products but they will also become promoters of them.
Here are three tips for selling on social media:
1. Share others content that is relevant to your industry
Nobody wants to listen to someone talk about themselves all the time. Share content that is relevant to your target audience. For example, if you are targeting business owners, share articles from Forbes or Entrepreneur Magazine.
2. Give away things that are valuable to your audience...for FREE
Nothing builds trust better thank free resources that are VALUABLE. That means giving away some of your good stuff so that people will know what to expect when they buy something from you. If you give away junk then people will assume that what you are selling them is junk. Giving things away for free builds trust, at least when it's done the right way and with a strategy in place (more on this in another article).
3. Position your company's offering as their solution
Once you have shared content and provided a free and valuable offering, you can start talking about yourself. However, don't do it in a way that makes you sound sales-y. Don't go from sharing, free, and value to cold call. You are engaging, people are starting to trust you, tell them how you can help them and why they need your product or service. My daily social strategy is one shared piece of content, one valuable resource from the company, and one genuine company offering. Even though you're online, people can tell if you are being genuine or not.
Creating and implementing a social media strategy that will sell and grow your business takes time and dedication. If you don't have the time to manage your social media accounts and don't want to hire a full-time employee to do it, we offer contract digital marketing management. Contact us via our contact form for more information.