Creating an opt-in isn’t just about getting subscribers, it is about getting the right subscribers. Why? Because when you get the right subscribers not only will you minimize the number of unsubscribes you have but you will also find that they will convert and buy whatever it is you have to offer.
It takes bravery and courage to know your value and to be willing to tell others what that is. But if you don’t decided that for yourself, others will. People will try to talk you down, and if you don’t have a solid number in mind they will succeed. Know how much you need to make and then charge for it — BOLDLY.