When I started my entrepreneurial journey two years ago I became a full-time student of business. I read books, joined every free webinar I possibly could, listened to podcasts, researched, watched videos, and pretty much did anything and everything I could to learn about the business world without cost.
The truth was that I wanted to start a business, but I had no money or knowledge on how to do it.
So I did. I started my business, I taught myself how to do things, and I kept my business in an “okay” place for two years. After two years of being a side-hustler while working full-time, I crashed. I was working full-time and then running a full-time business on the side. The problem was that while I had grown my business I hadn’t grown it to a place where I could leave my full-time job. And at the two year mark I realized that I had grown my business as much as I knew how and would be able to. I came the realization that I had gotten as far as “free business resources and advice” was going to get me.
I started to notice a pattern in all of the entrepreneurs businesses who had started like me and then had their business take off. And that pattern was this: they chose to invest in their business through coaching, a program, or assistance.
That was when I reached the point of making a decision. Did I want to keep my business stagnant by not investing in it or myself? Or did I want to grow my business by making an investment?
As you might have guessed by now, I decided to make the investment. I started by investing in a business coach and I have not stopped. I decided to invest in a designer and then to hire my first employees. And you know what happened? As soon as I invested I not only left my 9-5 job, but I also built a thriving business that is packed with clients.
I am talking to you, the side-hustlers, the ones sitting in your cubicle wondering when or how you will ever get to pursue your dream. I was there five months ago. I hit my breaking point. And then I decided it was time for a change. And that change was investment. As my brilliant coach Kate Crocco said, “if you don’t invest in your business, no one else will”. Nothing is truer than that fact. And if I could go back in time, I would have done it sooner. If you still need some more convincing, here are a few more reasons you should invest:
1. You’ll avoid making mistakes
Yes, it’s good to listen to the free advice that is out there. But all of those people providing you with free advice have something amazing to offer that is behind a paid wall. Why? Because it’s valuable, it will change your life, and it will help you. They too are business owners that need to make money, so be willing to pay them for their services.
2. You’ll grow your business faster
I don’t believe that successful businesses are built overnight. But I do believe that some grow quicker than others (coming from the girl who built and grew hers in 3 months). I think the difference is in those who are willing to go “all in” and really invest in what they are doing. I’m not encouraging you to go into debt or to be financially irresponsible. But do what you can with what you have. Start investing if you really want to see your business grow.
3. You’ll be a better entrepreneur
No one expects you to be an expert when it comes to everything in business. As a matter of fact, you shouldn’t be. You should be an expert at whatever it is you do, and then you should leave the rest to those that are experts in those areas. Invest in the experts whether through lessons or programs or hiring them (if you can afford it). They know how to do what you are spending so much time and energy trying to do over and over again with no results. Let them show you how to do it the right way. In the long run, it will save you time and make you money.
The truth is that when you invest in a program, a coach, a course, etc. you aren’t investing in that person, you are investing in your BUSINESS and YOURSELF.
I’m telling you this because it took me almost three years to learn it. Whether you are just starting on your entrepreneurial journey or you have been on it for years, if you are not seeing the results you wish to see invest. Invest in what your business needs to really grow. Invest in what you lack. Invest in your own business because then you create the path for others to do the same. If you really believe in your business, invest in it. It will show and it will produce results.
If you need help with growing your business online, I have different ways I can help you. I have The Digital Marketing Crash Course for Entrepreneurs that teaches you exactly what I do for my clients to grow their business online. Or I also offer digital marketing management services which you can see here.
How should you be investing in yourself and your business? I encourage you, start today. It will only advance you in your entrepreneurial journey.